On the Naivete of the New Entrepreneur

I thought that when I figured out what I liked to do, and then once I figured out how to get clients that I would have “figured out” my business. I believed there would be a moment in time in which I got it. I have a business I love, tons of clients who are engaging and fun to work with, and a bank spilling over with cash.

Truth be told, I figured this would happen within the first 6-12 months of running my business. I just naively assumed that I would decide to be a coach, put my name out there, pick a price, and people would sign up in droves.

I didn’t realize that getting those first few clients would take massive acts of courage and self-belief, well before the point where I felt confident in the value I added. I would need to convince others that they should take a chance working with me, because I believed I could help them with their challenges – when I wasn’t even sure I’d make it as a coach.

The naivete of the new entrepreneur is glorious. It is so bountiful that you can truly work on hope, dreams, and belief alone. Because for most of us, money doesn’t really start coming in until year 2 or 3.

Sitting here with all the sage wisdom of an entrepreneur in year 3 of her business, I can look back and laugh at how simple I thought this would be.

Having worked with a few different business coaches, signing up for sales coaching, forming two different masterminds, and continuously seeking the support and affirmation of friends, family, and clients whose lives I positively impacted, I can see that this journey was never meant to be simple. If it were simple, everyone else would be doing it. And yet, they aren’t.

The lessons I’ve learned have been hard won, though many are not unique to my journey alone. I realize now how important it is to truly love what I do and believe in myself so deeply that I am meant to run this business, for no one else will buy in if you don’t buy it yourself.

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